Case Studies
Netrikann X Disney + Hotstar (2021)
For the OTT release of the Tamil film Netrikann starring Nayanthara, we worked on the following campaigns.
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IG Reels with Singers: A reel video with popular singers grooving to the hit number Idhuvum Kadanthu Pogum sung by Sid Sriram from the film. The song had become a chartbuster and IG reels drove a good top-of mind recall to the film's release.
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IG Reels - Crime Mystery Riddles: We had influencers talk about an easy crime riddle and ask the answers to their followers before solving it for their audiences.
Bhoomi X Disney + Hotstar (2021)
For the OTT release of the Tamil film Bhoomi starring Jayam Ravi, we worked on the following campaigns.
Pre-Release Campaign:
#Pongallook: Influencers created a video tying a thalapa on their head to express their gratitude/respect towards farmers, to the soundtrack of Thamizhan endru sollada (song from the film) since the movie was released for Pongal festival.
#CelebratePongalWithBhoomi
Insta Influencers put out reels and videos showing their followers how Bhoomi was a part of their celebration for Pongal and urged audiences to tune in to Hotstar.
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Live Telecast X Disney + Hotstar (2021)
TV filter:
Influencers created videos on IG where they are looking cool at the start and moving back and at the glitch transition we show Kajal Aggarwal's Live Telecast Ghost image in the BG with elements of the show and their reaction changes from cool to spooked.
The Legend of Hanuman X Disney +
Hotstar (2021)
For the OTT release of the Tamil film Mookuthi Amman starring Nayanthara, we created the #myMookuthiAmmanwish campaign on social media platforms.
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We got influencers and celebrities to recreate and post a B/W photo of the iconic Nose Ring of Nayanthara’s look from the movie, highlighting only the nose ring in color. With this, we got them to also speak about one deep wish/desire they have for their society. At the end of the caption, they encouraged their fans to take up the challenge by tagging three people.
